The term digital transformation can be confusing for some. Going over what digital transformation is in general and how it can impact the NEMT industry is worthwhile. It’s all about adding value to the customer’s interaction with a business, and as a very customer-centric business, NEMT’s can see value in this viewpoint. Let’s dive down into what may seem like a scary idea, but it is a valuable part of the growing NEMT industry.
What Is Digital Transformation?
In general, a digital transformation is when a company uses digital technology available to them to change and modify the company thoroughly. This term encompasses the changes that occur with how the company handles its business processes and how the customer interacts and experiences the company. Finally, it can have a lasting impact on the culture of the company. In some cases, this digital transformation turns into a complete reimagining of the business. Digital transformation can be an action that changes the entire company in some instances, or it may just streamline the way things were already being done previously. Again, it depends on the company. With a digital transformation, the process often goes beyond the individual roles inside the business but looks at how the company and customers engage each other. It’s a way to create a better environment for its clients as the business moves from analog paper to more digital solutions, such as software and smart applications. Any type of change can be tricky, and to some companies, it can be stressful for employees, especially in instances where the differences are profound.
How Can Digital Transformation Benefit NEMT Industry?
A digital transformation can be very beneficial to the NEMT industry. In some cases, you may find that your business was constructed with the idea of building bridges with your clients from the very beginning, and you may not have to do much to implement a digital transformation strategy. Digital transformations will allow your company to execute your ambitions and improve any gaps that your patients may be seeing in their transportation needs. Filling these gaps can help to boost your customers’ feedback positively, increase referrals, and often, can be good for morale while improving how your staff gets their job done.
Significant Challenges During Transformation
There are a few challenges that can come up during a digital transformation. One of the biggest can often be how your staff perceives these changes. Often, the best way to handle a stressful transition, especially if you are implementing a lot of changes to improve your business, is to be upfront and honest about the changes. Letting your staff know how this is helping the company and how it can help do their jobs easier upfront can help even the most resistant to change. Another potential challenge comes when something in the plan looks great on paper, but it may not work exactly as planned. That can often be why it’s essential to ensure that the person creating the digital transformation gets feedback and input from all the different roles in the company. They may have a way of doing things for the patients that weren’t considered during the initial setup of the digital transformation. There may need to be tweaks involved in your overall plan as you put it into place.
How To Build a Digital Transformation Strategy for NEMT Industry?
There is more to a digital transformation strategy for any business than just updating the software and applications used for the company. Instead, it’s about creating a change centered around the client and leveraging a change that will benefit them. In turn, starting a business with customer satisfaction as the cornerstone will help separate you from other NEMT companies in your area of service. Often, the first step to creating a digital transformation strategy for your NEMT service is to evaluate what you’re currently doing. The best way to handle this is to ask for feedback. Speak to all of the different stakeholders of your business. For example, talk to your staff, your patients, and the companies you do business with to see what you can learn about what is going right and what could be tweaked during the digital transformation. Some of the companies that can be excellent sources of information include your software provider, hospitals, and other care facilities that use you for transportation.
Surveys are a great way to collect data. Creating a committee that can work together on creating the plan with people from throughout the business, especially for a larger company, can be an excellent way to have every department’s viewpoint represented. Once the data is gathered, it’s time to analyze it and put the generated ideas into a written plan. Once this plan is approved, then it’s time to implement it. Don’t worry if it doesn’t go well right away. Getting your strategy entirely right may take time, and changes may be necessary for the beginning stages. In addition, you may find that you outgrow your early design or new technology makes it essential to start this process again.
The bottom line is that there’s a good chance that if your company started out using technology and had a customer focus all along, any digital transformation strategies you put into play won’t be as scary as a company that needs to change dramatically. Although even if you’re still using paper maps and only phone calls for your NEMT service, you may find that going through a digital transformation won’t be overly jarring for those who use smartphones and computers. Honestly, if you’ve ever used an app to order a ride home after a night out or had dinner delivered after a long day of work, you will more than likely adapt well to an upcoming digital transformation. The benefits available for the NEMT industry using specially designed NEMT software are astounding, and you’ll wonder why you waited so long for the change. Speak with one of our staff members to learn more about what our software offers and how it can be best implemented into your current processes.